At Graco, we are continually trying to be innovative with the social media tools we use to engage with and provide value to our customers. One of the online tools we’ve been using is called Twitter. It started out as a tool that only true online geeks used but it’s gaining popularity with “regular folk” by the day and corporations have jumped on board as they’ve found it to be an incredibly useful tool to market, support, connect and engage with their consumers- heck, even traditional news outlets and celebs are in on the game!
Basically it’s a “micro-blogging” tool that allows you to tell your friends (“followers” in this case) “What you are doing” in 140 characters or less. Another way to think about it – it’s like the status update feature in Facebook (and if you’ve never heard of Facebook, you’ll probably want to stop reading now and check back tomorrow when we get back to talking about fussy newborns and toddler tantrums)
This video does a great job explaining Twitter:
So that’s what it is and this is what we’re trying to do to serve you through that venue…
Technically, we’ve been on Twitter for over a year. I started using Twitter last January after a meet-up with some lovely bloggers from DC. In fact, funny enough, my first follower was @whymommy. I quickly “got” Twitter and was hooked. (and so are these other Graco tweeps – @Erin509 @KarenHartzell @AmySleep @KimLefko @MelissaParlaman @JJDeHart)
This past summer, when Graco launched our online car seat resource, readyfortheroadahead.com, we launched a Twitter account alongside it to give daily car seat safety tips to our Twitter followers.
Just recently, we moved that account over to a more general account @gracobaby. We will still be giving car seat safety tips but we’ll also be providing tips, product news, company info and, the best part (I think), servicing our consumers whenever possible. Our Twitter account is manned by me (LL) as well as by Amy Trice (AT), fellow blogger and one of the Customer Service Supervisors.
Take a look over there on the sidebar ————> we have our tweets coming into the blog here so you can see what we’re tweeting about! Better yet, follow us yourself.
Sooo…. between now and Wednesday (the 25th), anyone who comments on this post with a thought or idea on how we can use Twitter to better serve parents and our customers will be “entered” to win, in a random drawing, a Sweet Slumber sound machine! (HUGE fan of the sound machine- it’s the only way our yappy dogs don’t wake up the kids during naptime) You can receive a second “entry” if you are following us on Twitter, just leave your Twitter username in your comment.