We all know those situations in parenthood when your instincts and heart are right. Like when your baby cries and something tells you to hold him close. Your infant kicks and twists in a familiar way and something inside tells you he needs a soft coo to keep him content. That unspoken impulse and that natural inclination to care- both come from a place deep inside. The heart. Every parent’s best intentions, every instinct, every intuition – each of these come from the heart. At Graco, the best of every parent’s heart, and our own impassioned sense of caring, are the inspiration for every product we build, every decision we make. We observe parents caring for their children, their natural impulses to protect, care, comfort and soothe. Then we create solutions that bring those intentions to life. We strive to project the very best of what nature, instinct and love tell you to do every day – be the best parent you can be.
That’s the message we’re trying to capture in our new “The Heart Knows” print ads that just launched this month. You can see them in Fit Pregnancy and BabyTalk. They’ll also be popping up online in various places. (A little shout out here to our Graco Nation peeps- thanks for your feedback on our ads- we really appreciate your point-of-view!)
Kelley worked on these photos and I think they turned out beautifully- probably because they’re real parents with their children. Something genuine is captured when “real” models are used and I think it helps tell our story that much better. So look out for our new ads- hopefully they’ll be informative for you but we also hope you’re captivated by our images from the heart.