A Purpose Driven Company

facebook-imageOur vision is to enrich every family’s journey, nurture & protect every child’s development. A vision is meant to be an aspiration, something we strive to do. It is extremely rewarding to work every day on a brand and business that has a heartfelt purpose, it’s even more rewarding when you share this same passion. Here at Graco we often say, we are parents first and employees second. This is true! The other day we had a Town Hall Meeting – with our entire organization. One of the leaders in our organization got up and read a letter we received from a consumer (we receive many of these, and it serves as an incredible motivation to work a little bit harder, a little bit smarter and never stop until we do the very best for our families). Here is a small excerpt from the letter:

Dear Graco, I want to take the time to write this letter to say thank you. Our family has so much to thank you for. Three weeks ago our family was in a terrible car accident that changed our lives. But thanks to your great car seats my 3 year old and 9 month old are safe and here with us.

I sat there a little embarrassed to be crying in a meeting, quickly wiping the tears, but felt better seeing others fighting back the tears too. We share these letters periodically because it keeps us laser focused on our purpose. If you leave your own family every day to work – it’s rewarding to work toward this heartfelt purpose and impact many lives. You ask anyone at Graco what motivates them…you will get a variety of answers. But one thing will be the same…you will quickly see and feel the passion in every person’s story and you will see why it means the world to work here at Graco.

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One Response to “A Purpose Driven Company”

  1. Kim @ What's That Smell? September 24, 2009 at 8:43 pm #

    Wow, to get letters like those must be very inspiring!