The month of May must be one of the most perfect times of the year. The weather is beautiful – sunny days and flowers ready to pop, school is on its way to summer vacation, and the month closes out with a three day weekend. On top of all that, May is a month that we celebrate moms! And that is exactly what we are doing this May here on the Graco blog. But not just any moms…we are celebrating – you! All this month we will be featuring posts on ‘The Modern Mom’ – what makes her different than those that came before her, and how the products that we develop help her navigate her new life as a mom in the way she feels most comfortable.
For example, the Modern Mom is connected, multitasking, and technology dependent. New mothers in the U.S. are increasingly older and better educated than they were two decades ago, according to a study done by the Pew Research Center titled ‘The New Demography of American Motherhood’. Most mothers (54%) had at least some college education by 2006, an increase from 41% in 1990. The Modern mom is educated and savvy – What does that mean for her baby gear needs? What types of solutions are we providing her now for her journey as a mom? Stay tuned as we celebrate May and the Modern Mom!!