Introducing COLORZ Backless TurboBooster® from Graco®!

Here at Graco, we spend a lot of time thinking about how to make it easier for you to keep your child safe. We know that it’s best to keep kids—even older ones—in a belt-positioning booster as long as possible, and in keeping with the American Academy of Pediatrics recommendations) until they reach 4’9” tall. In 2001, only two U.S. states had a booster seat law to protect older child passengers. Now, 48 states and the District of Columbia have booster seat laws. In 2001 only two U.S.  states had laws to protect older child passengers. Now, 48 states and the District of Columbia have booster seat laws. In 2001, only two U.S. states had a booster seat law to protect older child passengers. Now, 48 states and the District of Columbia have booster seat laws.In 2001, only two U.S. states had a booster seat law to protect older child passengers. Now, 48 states and the District of Columbia have booster seat laws.In 2001, only two U.S. states had a booster seat law to protect older child passengers. Now, 48 states and the District of Columbia have booster seat laws.In 2001, only two U.S. states had a booster seat law to protect older child passengers. Now, 48 states and the District of Columbia have booster seat laws.However, it’s no secret that kids can be eager to grow up and leave their booster days behind them.

With all of that in mind, Graco is really pleased to introduce the NEW COLORZ Backless TurboBooster®, which is designed by your “big kid” for your “big kid.” It’s really simple: your child can choose one of four colorful booster seat bases (colors include Cookies and Cream, Blue Raspberry, Limeade and Bubblegum) and one or more of the ten whimsical and fun seat pads. You can create up to 40 color and pattern combinations, so the COLORZ TurboBooster really lets your child play designer.

From a safety perspective (honestly, that’s really what we as parents care about most, right?), the COLORZ TurboBooster belt positioning booster is designed to help safely transport your child, from 40 to 100 lbs. and from 40 to 57” tall. It has all of the features you’ve come to love in the original TurboBooster and has been rigorously crash tested to meet or exceed all United States safety standards. That’s why it’s top rated by leading consumer publications and loved by parents the world over. The padded, height-adjustable armrests and hideaway cup holders will help keep your most precious cargo smiling, even on long car trips.

So, check it out, exclusively at Target (online and in stores) and let us know what your little designer thinks!

**Graco recommends that the TurboBooster™ Colorz shell be used only with the TurboBooster™ Colorz seat pad. The TurboBooster™ Colorz shell has been tested to meet or exceed all applicable US safety

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2 Responses to “Introducing COLORZ Backless TurboBooster® from Graco®!”

  1. Lolly October 31, 2012 at 11:50 pm #

    I saw these on clearance at Target today. Is the line being retired already?

  2. Deanne November 17, 2012 at 6:56 am #

    I bought one on clearance at Target for less then $10, they had no covers and I was told I could find them online. Now I’m concerned if they are exclusive to Target they are discontinued all together. UGH…great idea to go so quickly!

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